25 october 13.00 - 18.00

Conference on industrial design: ‘The Economy of Creativity’

Bringing designers and producers together

Oktober - Gorenje Showroom, Tobacna, building 6, Ljubljana

Introduction

Creativity is the key factor driving development. Across the world, enterprises based on individual creativity are booming. Furthermore, knowledge and culture-based activities now play a central role in the activities of all businesses. This is the era of the creative economy.

Dutch design is one of the global leaders in this trend. It is noted for its avant-garde creativity, unconventional touch, and its irony and humour. What are the success factors? What was the driving force? How did art and economy help each other? How can Dutch and Slovene work together in product design?

At the conference “The Economy of Creativity: bringing designers and producers together ” we will learn the tricks of the trade of Dutch design. Dutch top designers will present their concepts which brought them to the top of the today’s global design world. At the panel discussion we will bring Dutch and Slovene representatives of ‘Young Designers’, ‘Top Designers’, ‘Top Companies’ and the ‘Academia’ together to learn from each other. Researchers and practitioners from the Netherlands and Slovenia will look closely at the creative industries of today and look at their future prospects, with an emphasize on product design.

The conference is aimed to everyone who is interested in Dutch design and its future potential: large, medium and small Slovene enterprises, R&D experts in companies, technology developers, marketing managers, designers, architects, government officials who deal with creative industries, artists, academia, students of design & architecture and others. The working language will be English.

The conference is organised by the Embassy of the Kingdom of the Netherlands.